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Wednesday, February 12, 2014

S-Curve/Interlude

A VIDEO INTERLUDE: A while back we were geeking out about Interlude's amazingly interactive video for Bob Dylan's "Like a Rolling Stone," which offered a unique "channel-surfing" experience that brought fresh import to the '60s classic. Well, Steve Greenberg of S-Curve, an equity partner in the firm, now shares an even more technically impressive new clip, for S-Curve artists NightBus' "When the Night Time Comes." The ingenious "three-way stereo" experience, which just made the front page of online trendspotters Mashable, enables you to toggle back and forth between two different videos and mixes of the song simultaneously. The possible variations are infinite, which guarantees many more views (although no matter how you slice it, the song is relentlessly catchy). Take it for a spin and you'll see what we mean. (2/12p)

 
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