Branca tease

THE DEALS HEARD ’ROUND THE WORLD: Attorney to the stars and co-executor of the Michael Jackson Estate John Branca sits down with Bud Scoppa for an in-depth interview about his past triumphs and ongoing activities in an exclusive HITS interview. During the course of this wide-ranging conversation, Branca also comments on the radical changes the music industry has undergone since he began his career nearly four decades ago. The modern-day biz, he notes, “adapts and takes advantage of new opportunities as they present themselves, like streaming. It’s interesting, but every technological change underscores the value of great artists, great catalogs and great songs. Having worked with Michael, the Elvis Presley Estate, The Rolling Stones, Santana, The Bee Gees, The Beach Boys, The Doors and others, the value of those brands and those catalogs never goes away, so it’s just a matter of repositioning.” (2/19a)