RUMOR MILL
Monday, March 10, 2014
#Selfie matrix
#SELFIE-AWARENESS: As Dim Mak/Republic's The Chainsmokers continue to roll with their playful EDM ditty "#Selfie," which is currently #7 on the iTunes singles chart and exploding at Pop radio, Shazam and even our latest Airhead, it's worth revisiting the inventive social-media campaign that helped put the song on the map. Co-manager Oliver Luckett used a technique known as "matrix publishing"—in this case, including selfies of online influencers in the song's video, so that those influencers would be compelled to share the clip with their large user bases—to grow the song's impressions exponentially. Read more about the early campaign here. (3/11a)
VMAs BEAMING BACK
TO THE BIG APPLE Getting back to where they once belonged (4/24a)
THE COUNT: ALL THE DESERT'S A STAGE
Jon Wayne is rolling over in his grave. (4/24a)
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THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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