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Wednesday, March 19, 2014

Frozen ST projection following DVD release

HELL FREEZES OVER: We assumed yesterday’s Blu-ray/DVD release of Frozen would further goose the momentum of the Disney soundtrack album, which was already the bestseller of the year; the question was how much the movie would boost album sales above this week’s chart-topping 96.6k. The answer—a lot, more than double, to be semi-precise, as in 200-225k, according to our midweek reads. Looks like we’ll be challenged to continue coming up with hot/cold metaphors for the forseeable future. A tip of the Mouseketeer cap to Ken Bunt and his animated staff. (3/19a)

 
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