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Wednesday, July 16, 2014

Meghan Trainor

"BASS" LINES; The surprising story of "All About That Bass" from Epic's Meghan Trainor begins with a huge online buzz (2.2m+ VEVO views) for this infectious, empowering track—which speaks up for big girls with humor and sass—that's led to big single sales (it's #15 on the iTunes chart just now). Now major-market Pop stations are all about it, as the song enjoys two consecutive Most Added weeks. Epic chief L.A. Reid and A&R guy Paul Pontius made a shrewd move in identifying and signing this left-field hit. Check the video here. (7/16a)

 
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