Suretone FOR FRI. AM

SURE THING: Suretonelive.com will stream a live global broadcast of the 2-day Sunset Strip Music festival, featuring over 50 performers, on 9/20-21. The site, an online global venture between Jordan Schur and Carl Stubner's Suretone Entertainment and tech platform provider Cinsay, launched in May and hosts music, video, merch, pay-per-view and exclusive content from concerts and festivals while enabling social interaction between artists and fans. The free, HD feed will also include interviews and behind-the-scenes footage. "SureToneLive.com is fast becoming the go-to destination for fans to enjoy unique and exciting live music experiences," announced Schur. "For the artists, it is the ultimate distribution channel to fully connect with their community, expand their brand globally, as well to fully monetize their music and merchandise with real social-media fan interaction.” "The Sunset Strip Music Festival is one of the biggest events in music this fall," added Stubner. " [We're] proud to bring this new opportunity for music fans all over the world." (9/12a)