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Wednesday, September 24, 2014

Kendrick

THE "i" HAS IT: The new track from Aftermath/Interscope's Kendrick Lamar, "i," appeared online yesterday and immediately became a viral phenomenon ... and it's since shot to #3 on the iTunes singles chart. The track is built on an irresistible Isley Brothers sample (all hail the fiery fretwork of Ernie Isley on "Who's That Lady"), and features a stirring message of self-esteem. But it's Lamar's confident flow that anchors the cut. Check it out. (9/24p)

 
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