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Tuesday, October 21, 2014

Hozier sales uplift post-Beats

GO IRISH: Sure, Hozier got a lift from his SNL performance on 10/11, but that exposure wasn’t nearly as impactful as the stunning Beats commercial featuring “Take Me to Church” that premiered on Sunday during NFL game telecasts. Here’s how we know that: In terms of album sales, Sunday/Monday combined was +54% over Friday/Saturday. As for the single, the Sunday/Monday combo nearly tripled in sales over Friday/Saturday with a +193%. In essence, Columbia, with seemingly infinite patience, has pulled off a classic example of “Don’t fire until you see the whites of their eyes.” Of course, the strategy only worked because the record is so special. Well done all around. (10/21a)

 
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