RICH GETS FORTIFIED: Rich Christina has been upped to SVP, Head of East Coast A&R for Sony/ATV, reporting to Co-President Danny Strick and lighting Marty Bandier’s Cubanos whenever the need arises. “The number of hits that have come from the songwriters he has signed is impressive, and the list continues to grow,” Bandier notes, undoubtedly referring to high-charting songs written by Christina signings Jessie J, Stargate, RedOne, J.R. Rotem, Evan Bogart, Charli XCX and Kiesza. Strick, meanwhile, notes that “I’ve always been amazed by his ability to recognize and develop new talent,” referring to Christina’s promotion as a “newly fortified A&R role.” No dummy, Christina says he’s “truly honored to be working with the most innovative team in the business.” (10/22a)