GAGA'S BORN AGAIN

Without Amazon’s 99-cent promotion, Lady Gaga’s Interscope album, Born This Way, dropped a precipitous 85% over its previous week total of 1 million-plus, but it was still enough to land at #1 for a second consecutive week, with 170k in sales.

Will it be able hold off hard-charging XL/Columbia U.K. pop diva Adele’s 21, #2 with 121k, to grab another week at #1?

That’s the big question going in to next Tuesday’s tally.

Meanwhile, Atlantic Alterna-darlings Death Cab for Cutie’s seventh studio effort, Codes and Keys, is the top debut, bowing at #3 with an impressive 100k, followed by yet another new entry in Monkeywrench/Universal Republic Pearl Jam frontman Eddie Vedder’s solo effort Ukulele Songs at #4.

Last week’s #2 entry behind Gaga, Arista Nashville’s Brad Paisley, rounds out the Top 5 with This Is Country Music.

Two new RED-distributed releases, ATO Louisville rockers My Morning Jacket (#6) and Borstal Beat’s Irish rabblerousing punks Flogging Molly (#9), give Bob Morelli’s indie four in this week’s Top 10, including Broken Bow’s Jason Aldean (#8) and Glassnote’s resilient London folkies Mumford & Sons (#10). Capitol/EMI’s Now 38 rounds out the sales leaders at #7.

Roadrunner’s Kentucky-based second generation rockers Black Stone Cherry is the next highest debut at #26 with Between the Devil & the Deep Blue Sea, followed by Music World’s Trin-I-Tee 5:7 (#35) and RCA/RMG’s Dave Matthews Band Live at Wrigley Field (#43).

Jive/JLG’s Miguel re-enters the Top 50 at #37 with All I Want Is You.

The week’s biggest double-digit gainers are Big Machine’s Taylor Swift (#30-16, +19%) and Capitol/EMI’s Katy Perry (#23-12, +13%), fueled by the release of the fifth single, “Last Friday Night (T.G.I.F.),” from Teenage Dream.

Hitting retail this week are Arista Nashville’s Ronnie Dunn, Interscope’s All Time Low, Strange Music/Fontana’s Tech N9ne, Domino’s Arctic Monkeys, EMI”s Iron Maiden best of, From Fear to Eternity, and Warner Bros.’ Randy Travis retrospective Anniversary Celebration.