Quantcast
"ArtistDirect and MediaDefender are able to deliver a massive audience from the peer-to-peer networks that no one else can, and in turn, will allow us to offer exclusive media content to our fans."
—-Jordan Schur, Suretone Records

ARTISTDIRECT, SURETONE
TEAM ON P2P

Company’s MediaDefender Technology Will Allow Label to Present Videos on Site
Who knew ARTISTdirect was even still around?

The world’s largest independent music destination on the web has launched a brand-new peer-to-peer and video content initiative, which will both create a revenue stream and protect artists’ rights, with Jordan Schur’s Suretone Records, home to artists such as The Cure, Weezer and Angels & Airwaves.

Under the provisions of the new agreement, ArtistDirect’s innovative MediaDefender technology will re-direct fans seeking pirated music files on P2P networks to Suretone-branded exclusive content from the artists being sought. Unlike previous “spoofing” technologies, which direct the end-user to advertisements or false MP3 files, MediaDefender’s redirection will give the consumer what he’s actually looking for.

The agreement also establishes a Suretone-branded video channel on ARTISTdirect.com, leveraging the independent music site’s 15 million unique monthly visitors in the U.S. and 40 million worldwide. As part of the deal, ARTISTdirect will sell advertising for the Suretone-branded channel, and share the resulting revenue with the label.

“Peer-to-peer users that download our artists’ files are shoplifting intellectual property. However, we recognize that they are enthusiastic fans of our artists,” said Suretone Founder and Chairman Jordan Schur. “ArtistDirect and MediaDefender are able to deliver a massive audience from the peer-to-peer networks that no one else can, and in turn, will allow us to offer exclusive media content to our fans.”

ARTISTdirect President/CEO Jon Diamond said, “We have come to accept that the P2P networks, and their estimated 400 million+ monthly users globally, are here to stay. Jordan Schur has extensive experience over the years reaching fans and recognizes the scale and power of the peer-to-peer audience to which we are facilitating unprecedented access. Our partnership represents a significant milestone for the industry, which is starting to recognize how to turn the tables on the file-sharing networks for both profit and protection.”

NEAR TRUTHS: KINGDOMS
File under: The enemy of my enemy is my friend. (3/26a)
ONE SHINING HITS LIST
She shoots, she scores! (3/26a)
YTD MARKET SHARE
Zeroing in on the elite teams (3/28a)
BEST IN THE WEST:
STEVE BERMAN
High time for another Eminem skit (3/26a)
MUSIC REVENUE TOPPED $17B IN 2023: RIAA
Streaming subscriptions lead the charge. (3/27a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)