Be that as it may, ongoing changes at Alternative radio have spurred some in the label community to face the challenge of changing, too. These people in the business of breaking acts, in this case Alternative Rock acts, point out that people’s desire to discover and consume new music isn’t going away, so bands will continue to break regardless of what radio does. And the tools to promote and market new acts have multiplied recently and are now more important than ever: Outlets including the burgeoning MTV2 (as well as MTVU), AOL Music, Yahoo! Music, Fuse and even iTunes itself must now be part of the promotion/marketing mix, as well as other legitimate download services such as Napster and new-music driven sites such as Pitchforkmedia.com. Even rock dance clubs are becoming an important source of new-music discovery for young consumers.
But integrating all these elements with a traditional radio, sales, touring and publicity push requires coordination: Each must be properly weighed and timed in order to maximize exposure and benefit to the artist. That leads to one question, according to those studying this scenario: Who at a given label will be the one to make sure the promotion, marketing, new media, video and publicity teams are all in synch? Will it be a promotion-based leader, as with Charlie Walk and his current cross-departmental success with
THE COUNT: COLDPLAY IS HOT, COUNTRY'S COOKIN' IN THE U.K.
The latest tidbits from the bustling live sector (3/28a)
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THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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