ARISTA RAISES THE BARTELS
TO EXECUTIVE VP PROMO

In this new role, the N.Y.-based Bartels will oversee all promotion operations in all formats, including Video, Pop, Urban, Rock, Adult, Alternative, Dance and Rhythm & Crossover for Arista and all associated labels.

Commented Reid: "Steve is one of the best radio promotion executives in the industry, and his experience and talent are felt in every area and aspect of our company. He is brilliant at breaking new artists and is extraordinarily creative in leveraging untapped resources to further the careers of our artists. His spirited approach and unparalleled passion for the game will guide our radio promotion team as they set new chart records in all formats now and in the future. He also knows the words to every song The Deele ever recorded and makes a wonderful wine cooler with his partner Jaymes."

Added Bartels: "I am thrilled to be given this new and exciting opportunity by L.A. Reid. Arista has been my home for almost 10 years, and I am pleased to continually be given the opportunity to grow as an executive. I have much respect for the artists, producers and the creative vision that L.A. has nurtured and developed here. I look forward to seizing the challenge that has been entrusted in me and deliver Arista’s stellar music at all radio and video formats, side by side with the terrific production team and executives I get to work with daily. And I get an unlimited credit line at Gucci, too."

Bartels has served as Sr. VP for Arista Records since Sept. 2000. He joined the label in 1993 as VP Special Projects, rising to Sr. VP Special Markets. Prior to that, he was Sr. Nat’l Director of Promotion at A&M. The Hofstra alum completed an MBA program at UCLA, where he once washed out Troy Aikman’s jock.