MARKETING SERVICES
GROUP TAPS KRASNER
Krasner has been a leader in the marketing and promotion of music, entertainment and lifestyle products as a new media executive at RCA Records and a co-founder of ElectricArtists, a media marketing agency. He has been in the forefront of intergrating new technologies and grass roots community-based marketing strategies.
Said Barbera: "Ken's record of success with new initiatives, leveraging the power of one-to-one marketing within the $40 billion worldwide music industry, will add a vital dimension in our ability to offer a comprehensive suite of marketing channels to our customers. His role will be to leverage our core competencies and combine them with his strengths in relationship marketing to include all facets of lifestyle marketing. He brings a wealth of operating and creative experience, as well as deep-rooted relationships to our team. And he'll be a valuable addition to our spelling bee squad."
Krasner founded RCA Records' new media division in 1994. He also has experience as an artist manager, tour accountant, tour manager, professional musician and tap dancer. In 1997, Krasner founded ElectricArtists, whose clients included AT&T, BMG, AOLTW, Vivendi Universal, Sony Music, EMI, Proctor and Gamble, Imagine Entertainment, Wenner Media and numerous recording artists.
Added Krasner: "Marketing Services Group's outstanding core competencies in relationship marketing via direct marketing, telemarketing, interactive marketing and media buying form the foundation of any comprehensive marketing campaign. We will bring the concept of convergence media services to music companies, broadcast groups, film studios, publishers, sports organizations, consumer/leisure groups and financial services companies. We will also expand our current product line and offer our client's greater knowledge and access to their consumers. Anybody wanna be a used Thighmaster?"
