THE WEB AS PROMOTION TOOL

If you’re one of those lucky folks with electricity, a computer and access to the fantastic new universe of the "World Wide Web," you know that you can use it to explore the wondrous achievements of humanity. The British are apparently falling in love with it, too: Through the combined wizardry of record companies and tech geeks, this revolutionary instrument of knowledge and communication will help move some units for Robbie Williams and New Order.

MP3.com—"Your $5 bargain"—and EMI: Chrysalis have teamed up to offer a promotion surrounding the latest album from Williams, whom some wholly impartial publicity flack has dubbed "one of Europe’s hottest solo performers." Using MP3.com’s proprietary technology, people who purchase Wiliams’ Sing When You’re Winning and place it in their computer’s disc drive can unlock a demo version of his song "Eternity" on MP3.com.

"It’s rather like going on a world tour but without the jet lag," said Williams. "And there’s no packing, trying finding someone to dog-sit, getting a ride to the airport, backstage catering, groupies, hotels or even getting off the couch, for that matter."

Not to be outdone, AOLTW—a bargain even at $43 per share—is unleashing the power of AOL Music’s Spinner.com to promote the new album from Reprise/Warner Bros.’ New Order. The band’s first new album in eight years, Get Ready, will be streamed in its entirety the week of Aug. 20-27 on AOL Music’s online radio service. The album streets Oct. 16.

Said SVP and Head of AOL Music Kevin Conroy: "This is a great opportunity for listeners of Spinner to get a full preview of the most anticipated albums of the year. This is another example of how we are making AOL Music the number one online destination for music fans by offering unique opportunities that enhance their listening experience. Now if you’ll excuse me, I’ll be in the bodybuilders chat room."