SUMMER TOURS TAKING
IT TO THE STREETS

Get your motor running, head out on the highway—send the bill to a carmaker. That’s how a number of artists are driving their summer tours, scoring sponsorships with automakers, along with promotional opps and pine tree-shaped airfreshners. And what better way to confuse our readers than presenting the various wheels and deals roundup style.

JAGUAR: THE ART OF JANET’S PERFORMANCE
Jaguar has teamed with pop star Janet Jackson to promote her current "All For You" World Tour. The North American tour, which began July 7 and will continue through October 13, is the first concert series sponsored by the luxury vehicle company. The company’s commercials featuring Sting helped boost his "Desert Rose" track. Jaguar hopes connection to the concerts—tour advertising and signage all over the place—will introduce the Jaguar’s X-Type model to a more diverse consumer. The car, and Jackson’s cleavage, will be exhibited at concert venues.

ACURA-TELY DESCRIBED
Acura’s hitting the summer tour trail donkey-style with the Acura Music Festival, featuring Paul Simon and Brian Wilson. Simon and Wilson headed out early last month and will conclude July 24th. For the Boston stop of the tour, Acura has teamed with Boston’s WMJS (Magic 106.7 )to raise money for the Gillette Centers for Women’s Cancer. The station is currently accepting bids for five Acura Music Festival Auction packages, which include concert tickets to the Boston show July 13th, an invitation to Paul Simon’s sound check and VIP Acura Hospitality Party Passes for the pre-show events. Bidding ends the morning of July 13th, or just call your local weasel and tell him that you donated to the charity and you’ve got to take one of your guys to the show.

DODGE’S THE ISSUE
Dodge is teaming with Aerosmith for the band’s "Just Push Play" U.S. tour that hits 48 cities through late September. Just before the Detroit tour stop on July 13th, Dodge and the band will hob-nob with DaimlerChrysler fans, i.e. employees, for an afternoon of Motor City fun—entertainment, cars, trucks, racing and burning down vacant buildings, donkey style.