PROMORAMA AT CAPITOL, ARISTA

At the Tower, Promotion ruler Dan "Mother" Hubbert has tapped Ed Green "Jeans," Cindy Levine "Shake and" Baker and "Tiny" Tim Burruss as Vice Presidents of Pop Promotion, heading up the label’s Top 40 radio promotion campaigns.

Each will report to Hubbert and be responsible for developing and implementing game plans to break Capitol artists, maximize airplay at the Pop radio format and load up on Beatles and Beach Boys back catalog.

The N.Y.-based Green will lead the label’s Pop promotion efforts, while Levine Baker and Burruss will be located at the landmark Hollywood Tower.

Green comes to Capitol from Columbia Records, where he was VP Promotion, while Levine Baker was previously that label’s Director National West Coast Promotion. Burruss returns to Capitol, where he was once Regional Promotion Manager in Atlanta, from VP Promotion posts at Epic Records and, before that, Hollywood.

Commented Hubbert: "Ed, Cindy and Tim bring with them a wealth of experience and success in breaking a variety of artists. Together I know we will establish Capitol Records as a major force in pop music. Now if I could only tell them apart."

Meanwhile, it’s Schuon time at Arista.

Veteran promo exec Desiree Schuon "And Tell" has been appointed Vice President Promotion for Arista Records by Sr. VP Steve "Raising The" Bartels.

Schuon will utilize her extensive relationships spanning multiple formats of radio to maximize and develop Arista artists and their music, as well as teach L.A. Reid how to crowd-surf at Adema concerts. In addition, she will create and implement strategic promotion plans to help solidify the success of Arista releases in today’s competitive marketplace and negotiate peace in the Middle East. The L.A.-based exec will report directly to Bartels.

Schuon comes to Arista from Elektra Entertainment, where she was VP Top 40 Promotion from 1999. Prior to that, she served as VP Promotion at both 550 Music and Epic Records.

Commented Bartels: "We are fortunate to have someone with such experience, enthusiasm, energy and dedication joining the Arista promotion team. And she promises to be Santa at our Christmas party."

Added Schuon: "The combination of L.A. Reid’s exciting vision, the outstanding artists that comprise the roster and the inspirational leadership of Steve Bartels make it truly a privilege to join this heritage label at such an exciting time. Not to mention the unlimited credit line at Gucci."