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You Are Commanded To Read By
The "Minister Of Order And Reason"
CAPTIVE AUDIENCE
Sega will unveil its ad campaign for SegaNet, the only online gaming network and ISP service during the MTV Video Music Awards Sept. 7. One 60-second and two 30-second spots will mark the launch of its multi-million dollar ad campaign. Also, Ulala, the dancing sensation of the "Space Channel 5" game, will present the best dance video category in 50 spots that air until Sept. 7. Sega successfully introduced Dreamcast during the 1999 VMAs.

NO TIME TO REPLAY
Universal eLabs
President Larry Kenswil has joined the board of directors of Replay TV, Inc. Kenswil has been with the Universal Music Group for 16 years. He also serves on the board of Constellation Ventures, DataPlay, Digital Theatre Systems, the Recording Industry Association of America and the International Federation of the Phonographic Industry. Kenswil's turn-ons include bubble baths, moonlight strolls and making beef jerky in his Ronco food dehydrator.

ON THE BANDWAGON
Marketvision Direct Inc. has announced the launch of bands.com. The site aims to provide an online community and music resource bank for both artists and fans. Bands.com will include industry news, artist bios and promotional contests, as well as Internet simulcasts. The September launch will feature "City Rocks," a series of regionally inspired compilations. The series kicks off with Boston, New York and Canada. The sounds of Intercourse, PA can be heard later this year.

DOING SOMEONE ELSE'S DIRTY WORK
Loudeye Technologies, Inc. are providing infrastructure for Internet film sites IFILM and ALWAYSi. Loudeye provides digital media solutions for audio and video. IFILM is using Loudeye to outsource the encoding and management of its video content library of Internet films. Loudeye is streaming audio and video for ALWAYSi. Said Loudeye CEO and minister of order and reason Martin Tobias: "Loudeye takes pride in the fact that the services and solution within our digital media infrastructure continue to be instrumental in enabling film sites to effectively streamline their business models." Tobias added: "I'll even pay them to address me as ‘minister of order and reason'."

HOTTER THAT PHONE SEX
Music category management company Handleman will Web cast its first quarter investor conference call on Wednesday (8/23) at 4:30 EST. The call will be live in listen-only mode on the company's site, while streetfusion.com will offer the meeting on-demand. The Web cast will be followed by and encore presentation of Carnie Wilson's stomach stapling Web cast.

SAFETY FIRST
Gig.com has teamed with Digital Island, Inc. to provide the first-ever globally scalable and secure digital music network. Gig.com's digital music system allows music sites to easily manage store and deliver copyright-friendly music files accessible through PCs, wireless phones, personal digital assistants and Internet appliances. While Gig.com determines a user has access to a music file, Digital Island's Footprint content delivery system accelerates the download time. Said Gig.com CEO Albert Chen: "Digital Island enables the fastest and most scalable digital music delivery infrastructure available today, which is integral to Gig.com's ability to provide reliable, uninterrupted service to users. Plus, it makes 'American Pie' download in a heartbeat."

NEAR TRUTHS: SPRING BLOOMS
Here come the big guns. (3/28a)
THE COUNT: COLDPLAY IS HOT, COUNTRY'S COOKIN' IN THE U.K.
The latest tidbits from the bustling live sector (3/28a)
CITY OF HOPE TAPS MARCIANO FOR TOP HONOR
This year's philanthropic model (3/28a)
TRUST IN THE TOP 20
Hip-hop is no longer hibernating. (3/28a)
UMG BROADENS SPOTIFY OFFERINGS
Sir Lucian and Daniel are in harmony. (3/28a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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