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"Vivendi shares will now be broadly available for trading by U.S. investors."
—Vivendi Chairman/CEO Jean-Marie Messier

VIVENDI TO MAKE NYSE DEBUT

Company Offers Wine, Cheese, Copies Of "Cinderfella" To All Investors
Vivendi, determined to become a global media powerhouse after acquiring Seagram, the parent Universal's film studio and music group, said Monday the New York Stock Exchange approved its American Depository Shares, which will debut today (9/12).

Vivendi called the U.S. listing a step toward consolidating properties it plans to acquire into Vivendi Universal, the new post-merged company, Reuters reports.

The listing is also seen as a way raise awareness of Vivendi among U.S. investors, sources said.

"Receiving approval to list our shares on the NYSE has been a major priority for Vivendi," said Jean-Marie Messier, Chairman/CEO of the company. "Vivendi shares will now be broadly available for trading by U.S. investors."

Vivendi announced plans in June to acquire Seagram for about $29 billion in stock. Vivendi also said in June it planned to merge with its 49%-owned pay TV unit Canal Plus.

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