The $90 million campaign features an instant-win game, "Tune Into 7Up," marked on 75 million soda products through September.
One out of every 12 products will award a free custom CD, which consumers can create at www.cdnow.com/7up.
More than 200 songs from 26 labels are available, by artists that include Moby, Coolio and Widespread Panic.
THE COUNT: ALL THE DESERT'S A STAGE
The dust settles on the Indio Polo Grounds. (4/24a)
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THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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