RUMOR MILL
Friday, May 5, 2000
BLAZE GOES DOWN IN FLAMES
Vibe Spin-Off Never Caught Fire With Advertisers, Readers
Blaze, the two-year-old hip-hop and urban lifestyle magazine, is being shut down.
Bob Miller, who also publishes Spin, launched Blaze in September 1998 as a spin-off of Vibe, an urban lifestyle and music magazine.
The June/July issue of Blaze will be its last.
Blaze had a circulation of 300,000—far below Vibe's 725,000—and tepid advertising revenues. In the first quarter of the year, Blaze took in $1.7 million from advertising, down 6 percent from the same period a year ago.
Jason Roth, a spokesman for the publisher, said Miller would try to find jobs for Blaze's 20 or so employees at other magazines in the company. In addition to Vibe and Spin, Miller also publishes Tennis, Sailing World and Cruising World.
VMAs BEAMING BACK
TO THE BIG APPLE Getting back to where they once belonged (4/24a)
THE COUNT: ALL THE DESERT'S A STAGE
Jon Wayne is rolling over in his grave. (4/24a)
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THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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A CHORUS OF PRAISE: IVORS 2024 NOMSrumor mail
