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Tuesday, August 8, 2000

ROCKING OUTSIDE THE BOX

Elektra Keeps Its Harder Acts At A Safe Distance

Elektra Records has launched an all-rock Web page. Rockbox2000 will focus on the label's hard-rockin' roster, including Metallica, AC/DC, Phish, Third Eye Blind and Ween. And yes, Phish is "hard-rockin'."

The jukebox-like site will offer links to songs, videos and fan information. Initially, Rockbox2000 will not offer music downloads. Instead, the site will feature Real Audio-based streaming versions of songs. Elektra officials say the site may be used eventually to sell music… or porn, whichever would be most profitable.

Rockbox2000 is the label's first genre-specific site. If the Web page is successful, Elektra may design offshoot sites for other music genres.

Said Elektra Vice President of New Media Camille Hackney: "It's been hard for acts like Pantera and Staind to exist in cyberspace with Judy Collins and Natalie Merchant. We don't want our rock to get all wussy."

 
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