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Tuesday, September 9, 2014

BEAUTIFUL PAY

Apple, U2, Lucian Grainge and "Unintended Consequences"
The Apple deal to distribute U2’s album free to all iTunes customers is being valued, by the powers in Cupertino, at $100 million—covering product, advertising and marketing.

How is that money being divided between the rights holders, i.e. the band and UMG? Is this latest great piece of dealmaking by Lucian Grainge one of the “unintended consequences” of Apple’s $3 billion Beats acquisition, as he aptly put it?Mar

 
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