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"She seems to have crossed some sort of emotional threshold to the assured words and music of a star."
—-L.A. Times

A RED PRIMER: SWIFT'S
MEDIA CONQUEST

Taylor Swift’s Album Will Debut with More Than One Million Sold Next Week
Taylor Swift’s fourth Big Machine studio album Red came out yesterday accompanied by an unprecedented marketing campaign that promises to send first-week sales past 1 million.

The release topped the all-genre albums chart at iTunes within 36 minutes of release, and first-day sales alone topped 262k albums, according to label sources. Taylor scored 13 of the Top 20 songs on iTunes, with the song “Everything Has Changed” taking the #1 position on the Top Songs chart. Red has sold 4.5 million song downloads to date at iTunes in the U.S. alone. At Target, Taylor’s album had the highest one-day sales in the retailer’s history, with more than 160k sold, for a total of more than 500k overall. Red is on pace to exceed Speak Now’s one-week results of 1.04 million.

Worldwide, Red reached #1 at iTunes on the first day of release in 32 countries, including the UK, Australia, Singapore, Brazil, Canada, Italy, Hong Kong, Taiwan, Vietnam, Denmark, Venezuela, Thailand, and Ireland.

With Red, Taylor has set a new record for the most rapid accumulation of 50 Top 100 hits in history, reaching the milestone only six years and one month after her 2006 chart debut, topping Aretha Franklin’s record, with her stretch of just over 14 years and six months. Taylor is one of only five women in the 54-year history of the chart to reach this milestone, joining Franklin, Madonna, Connie Francis and Dionne Warwick.

Red has also received critical acclaim. Rolling Stone calls her “a turbine of artistic and ambition and superstar drama… a 16-song geyser of willful eclecticism.” Entertainment Weekly raves, “Sublime…Red should be required listening.” The L.A. Times says: “Red burns with confidence. She seems to have crossed some sort of emotional threshold to the assured words and music of a star… There are no bumps on Red...only clean, perfectly rendered American popular music.” The Washington Post called the album “another winner… She connects with clear, concise, relatable love songs that are thrown like punches and steeped in everyday details.”

Taylor is making multiple television appearances this week in support of Red. Her Times Square Concert this morning was the largest in the history of Good Morning America, and tonight she appears on the Late Show with David Letterman. Tomorrow, she will be live on ABC’s The View, and on Thursday she will make a special concert appearance on The Ellen DeGeneres Show. Friday, she will be a guest on ABC’s Katie with Katie Couric, and that night she will be featured on ABC’s All Access Nashville with Katie Couric A Special Edition of 20/20. On Tuesday, Oct. 30, Taylor will perform on ABC’s Dancing with the Stars and also on the network’s 41st Annual CMA Awards Nov. 1.

Taylor is featured on the covers of the current issues of Rolling Stone and Glamour magazines.

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