Grand Ole Opry GM Sally Williams will take over as President of Live Nation’s Nashville Music and Business Strategy in September, reporting to President of US Concerts, Bob Roux.

As President of Nashville Music and Business Strategy, Williams will drive Live Nation’s overall business and entertainment strategy in the market, including venue and client development. She will lead the company’s overall efforts in the programming and marketing of Live Nation’s concert activity in the greater Nashville market, and collaborate with Nashville-based artists to develop and execute their vision on a world-wide basis.

Williams will also oversee operations of Live Nation’s existing portfolio of Nashville venues, including Ascend Amphitheater and The Quarry, while also leading efforts in the development of new venues such as the proposed Brooklyn Bowl.

"Sally is a Nashville music industry icon, and the perfect executive to oversee Live Nation’s growing footprint in Nashville," Roux said. "She’s spent decades contributing to the success of Nashville artists, venues, and events, and certainly the community itself, and we’re extremely fortunate to have someone with her industry knowledge and dedication to live music join our company."

Sally will join Live Nation following nearly 20 years at Ryman Hospitality Properties and Opry Entertainment Group. Since February 2017, she has served as the SVP of Programming and Artist Relations as well as General Manager of the Grand Ole Opry. Prior to that, Williams was General Manager of Ryman Auditorium.