THE BUILDERS: SARAH TRAHERN

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Music City

THE BUILDERS: SARAH TRAHERN

7/6/17

CEO, Country Music Association

FROM YOUR PERSPECTIVE, WHAT ARE THE MOST SIGNIFICANT SHIFTS IN THE NASHVILLE LANDSCAPE?
I see a twofold shift in the Nashville landscape: The increasing popularity of the country music genre and the visibility of Nashville as not only a U.S. tourist attraction, but its continued evolution as an international destination.

WHAT IS THE ASSOCIATION DOING TO ADJUST TO IT?
These shifts implore us to continue focusing on scalability with our events and initiatives while engaging a more diverse, global audience.