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NEAR TRUTHS: SPRING BLOOMS
Here come the big guns. (3/28a)
THE COUNT: COLDPLAY IS HOT, COUNTRY'S COOKIN' IN THE U.K.
The latest tidbits from the bustling live sector (3/28a)
CITY OF HOPE TAPS MARCIANO FOR TOP HONOR
This year's philanthropic model (3/28a)
TRUST IN THE TOP 20
Hip-hop is no longer hibernating. (3/28a)
UMG BROADENS SPOTIFY OFFERINGS
Sir Lucian and Daniel are in harmony. (3/28a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
Music City
THE BUILDERS: STEVE BLATTER
7/6/17

SVP/GM, Music Programming, SiriusXM

IN THE CHANGING NASHVILLE LANDSCAPE, WHAT DO YOU SEE AS THE BIGGEST ISSUE WE’RE FACING?
The typical development cycle for new artists is ridiculously slow, particularly in mainstream country music. If hit songs don’t gain exposure more quickly through mass media, niche outlets will continue to disrupt the process and steal the music-discovery crown.

HOW ARE YOU MEETING THE CHALLENGE?
SiriusXM will continue to satiate our subscribers’ demand for new music. Our strategy is built on being agnostic as to where a piece of music comes from, playing all new songs in meaningful rotations (typically 30 or more times a week), never burying songs in just the overnight hours and using a variety of data sources to quickly gauge audience feedback.