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NEAR TRUTHS: KINGDOMS
File under: The enemy of my enemy is my friend. (3/26a)
ONE SHINING HITS LIST
She shoots, she scores! (3/26a)
YTD MARKET SHARE
Zeroing in on the elite teams (3/27a)
BEST IN THE WEST:
STEVE BERMAN
High time for another Eminem skit (3/26a)
MUSIC REVENUE TOPPED $17B IN 2023: RIAA
Streaming subscriptions lead the charge. (3/27a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
Music City
PAISLEY SWEETENS TWINKIES LAUNCH
7/6/17

For anyone who thought country music’s food and beverage was limited to whiskey, Coors Light and Cracker Barrel products, think again. Twinkies are going Nashville.

And not just any Twinkie—a new hybrid, Chocolate Peanut Butter Twinkies, will be part of a promotion for Brad Paisley and his latest Sony Music Nashville release Love and War as well as the CMA Awards.

“This partnership is a perfect example of four brands working together to deliver a surprise-and-delight opportunity for the consumer,” said John Zarling, Executive Vice President, Marketing & New Business, Sony Music Nashville. “By aligning Sony Music Nashville’s Brad Paisley, Hostess, Spotify and the Country Music Association into the marketing mix, all parties win. Plus the office is on such a sugar high, we’re getting an incredible amount of work done.”

Select Hostess Twinkies and Donettes will include a code providing access to a 42-song Spotify playlist curated by Paisley and featuring tracks from Love and War. Hostess fans also have the chance to win a trip to the 51st annual CMA Awards in November.

“This partnership also offers a unique opportunity to introduce streaming platforms such as Spotify to more sountry fans who may not yet be exposed to them,” said Damon Whiteside, Chief Marketing Officer, CMA.