YouTube is launching its own studio at the U.K's BRIT School to help emerging music talent create videos with state of the art equipment, while providing mentoring and masterclasses.
It’s the second time YouTube has put its money behind emerging U.K. talent this year, following January’s launch of a funding program for new managers.
The BRIT School—which is free to attend—has nurtured a host of British stars including Adele, Loyle Carner, Jessie J, Ella Eyre, Katie Melua, Imogen Heap and Kate Tempest.
The YouTube Music Studio will open its doors later this year, and is a refurbished version of The BRIT School’s existing TV, film and media production suite. Its equipment will include a 16-channel audio desk, three studio cameras, playback screens, and monitors. The initiative builds on the partnership between YouTube Music and The BRIT Awards, which raises funds for The BRIT Trust.
