Quantcast
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

KING COLE STREAMS TO GLORY
It's huge. (4/23a)
BUNNY IN HEAT
Corson to greatness. (4/23a)
CHINA'S STREAMING GIANT EYES AN IPO
How do you say "megabucks" in Mandarin? (4/23a)
EU PROBES APPLE, SHAZAM DEAL
Regulators will point their phones at the evidence. (4/23a)
SIMPLE MINDS PLOT RETURN TO U.S.
Now all's right with the world again. (4/23a)
BEHIND THE CURTAIN
Meet your Academy.
NEW & DEVELOPING ARTISTS SPECIAL
They're young, they're happening and we've got 'em.
PIZZA PLACEMENT
Songs by the slice.
A.I. AND OUR FUTURE
Planning for Skynet.
Blighty Beat
WARNER U.K. WADES INTO THE STREAM
3/20/17

Here's a sign of the times: Warner U.K. has launched a streaming-led label, Artists to Watch Records. Led by the major's streaming and playlist expert, Kieron Donoghue, the imprint will focus on identifying singles that have the potential to become global streaming hits.

Artists to Watch Records sits under Warner Bros. Records U.K., under the leadership of Phil Christie. It will use algorithms to look for tracks that are starting to heat up, then support artists with marketing and global playlists to help the songs get attention. Donoghue has already enjoyed success with Swedish DJ/producer MARC, whose "Show You the Light" currently has more than 12m Spotify streams. His second single, "Dreams," will be released Friday.

“Kieron has a great perspective on the streaming marketplace and the fact that hit tracks can now come from almost anywhere. Artists To Watch Records will find fresh talent, react quickly and harness the power of streaming to help create big hits,” said Christie.

Donoghue, whose official title is VP, Global Playlists Strategy & Curation, added: “Phil has been instrumental in helping this innovative imprint take shape and I’m looking forward to delivering some smash hits."